UX/UI

Designing for experience

UX and UI design are two different elements of a single consumer experience. UX refers to the user experience, which focuses on how something works and how people interact with it. UI, or user interface, focuses on the look and layout.

A UX designer ensures a product makes sense to the user by creating a path that logically flows from one step to the next. A UI designer ensures each page visually communicates that path.

Treefrog employs UX and UI design to maximize the consumer’s experience whether that be with a website, a mobile app or a video game.

Increasing headcount doesn't ensure growth

The Headcount Trap: Why Hiring More People Rarely Solves Your Real Marketing Problem

When a company enters a period of aggressive growth, the pressure on the marketing department can be very intense. Usually, the first move in a growth investment is scaling the [...] Read the Post
AI Maturity

Why AI Maturity Happens Faster With Partners

AI is no longer optional. Most leadership teams already know that. What is harder to deal with is how disruptive it is to actually keep up. We’re no longer talking [...] Read the Post

Faster Funnels Outperform Bigger Funnels

When growth stalls, most organizations instinctively try to fix the top of the funnel. More campaigns + More channels = More leads. Right?  The logic feels sound. If revenue isn't [...] Read the Post