Prospective clients often ask us, “what is a Brand” and “why is Brand Development important”? A brand represents the identity and the perception of a company. It involves everything from understanding your target audience and business goals to how to succinctly sum that up in words and images.
Treefrog can provide a complete brand development solution for you and your company’s strategic goals. It starts with getting to know the brand better, including your goals and target audiences. It then builds on this with moodboards and a logo to communicate the essence of your brand visually in a much shorter time. The process concludes with a clear brand standards guide explaining how to ensure that anyone in the organization can consistently represent the brand look and feel. Finally, we offer social collateral to help start getting the word out about your great new brand right away!
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