The Duplicate Content Penalty
Let’s consider for a moment that Google, or at least some of the higher ups that hold sway at Google such as this guy, state that every website in the universe…
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Opinions and Ideas for our Clients and Community 
How to Become a Key Opinion Leader in the Digital World
A mainstay in the pharmaceutical and life sciences fields, the concept of Key Opinion Leader, or ‘KOL’, has infiltrated digital spaces as an adjunct to the popular…
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Search Engine Changes and How They Affect Your Content
Updates in Search Engine Optimization have brought content marketing full circle. Nowadays, Google actively abolishes websites that include keyword…
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To Be or Not to Be – Social!
Content is arguably one of the most valuable marketing tools for any company. When you produce relevant and shareable content, you engage readers…
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5 Ways a Content Audit Will Revitalize Your Website
Content marketing is all about creating and sharing information online in a strategic way to generate interest in your products or services, develop…
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Online Advertising: How to Use PPC and Social PPC
Raising awareness, increasing conversions, and growing revenues – it’s your strategic goals that determine how and what digital advertising avenues you…
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