2022 is quickly approaching, which means it’s time to start planning and drafting your digital marketing plans for the new year. You might think it’s too soon to start planning, but planning and looking ahead to the future can help you stay ahead of the trends. It can also help you to find new and innovative ways to grow your business. That’s why today, we’ve compiled a list of trends to watch out for in 2022, so you can start considering them for your marketing strategies.
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Marketing Automation
Marketing automation has been something that digital marketers have been using for a while, but it’s slowly making more headway as new software and apps come out. Marketing automation allows companies to automate repetitive marketing tasks, such as scheduling social media posts in advance or sending out emails. This frees up time so you can focus on high-level marketing tasks that require full attention and is something you should start using as soon as possible.
Multichannel Marketing
This should go without saying, but having and maintaining a website should not be the only thing you’re doing for marketing. Websites are great for marketing your product, but now with social media, it’s not enough to just rely on your website. It would help your business if you used various platforms to market your services or products, such as blogs, ads, social media, and webinars or events. If you want to start growing your business and customer base, you need to be using a multichannel marketing approach, especially in 2022.
Influencer Marketing
With the rise of TikTok came a more significant surge for influencer marketing. Brands have started to realize the impact of influencers on social media, especially when it comes to pushing their products. Influencer marketing is a great way to promote your business and generate sales for your products. Though the most critical thing influencer marketing does is create brand trust and brand awareness. This is something that companies and businesses should highly consider adding to their 2022 marketing strategy.
The Use of Short-Videos
The rise of TikTok didn’t just open people’s eyes to the power of influencer marketing. It also helped them realize the power of short, impactful videos. Human’s attention span is draining, which means you need to find quick and effective ways to engage users and stop them from scrolling past your content. Using platforms like TikTok and Instagram will help you to easily create short videos for your social media pages. Video will only grow in 2022, so it’s essential to start using it now to understand what content works and what doesn’t so that you can use it in your 2022 marketing strategy.
Digital marketing trends are constantly changing and growing, so it can be hard to keep up. That’s why it’s essential to make sure you are constantly researching to stay on top of the latest trends. Whether you add all these trends to your 2022 marketing strategy or you only add one, it will make a difference in your business.
Contact the Digital Marketing Team at Treefrog!
Need help building your digital marketing strategy? Contact the team at Treefrog. Our Frogs are experts in many fields that can be beneficial to your online presence. For more information on how our team can help, give us a call at 905-836-4442.