Paid Digital Advertising Specialists
What is SEM?
Like SEO, Search Engine Marketing (SEM) or Pay-Per-Click (PPC) is one of the most effective ways to reach potential customers and grow your business. While we know SEO works when done correctly, sometimes it needs a partner to amplify it. That’s where SEM comes in.
SEM or PPC is when you use paid advertising, such as Google Ads, to ensure that your products or services have even more visibility on search engines. When users search specific keywords related to your products or services, SEM enables your business to appear in their search results. SEM comes down to having a particular goal and ensuring your paid ads are optimized to match that goal.
Why do You Need an SEM Specialist?
Search Engine Marketing is a digital marketing strategy used to increase the visibility of a website in search engine results through paid advertising. Also known as paid search or pay-per-click (PPC) advertising, the majority of new visitors to a website find it by performing a query on a search engine.
SEM increases the likelihood that your website will appear prominently by driving people to your website based on keywords relevant to your offering. And you only pay when someone does click on your ad.
What are the Benefits of Search Engine Marketing
- Measurable: The best part of SEM is it’s 100% measurable. You can go into your campaigns and see what is performing well and what needs to be changed to ensure you’re spending your money correctly.
- Increases Brand Awareness: Like SEO, SEM gives you another avenue to increase brand awareness. SEM ensures you’re generating quality website traffic to your website. Over time, users will recognize your brand and deem you an industry leader.
- Location-Based Ads: One of the best things about SEM is the ability to target your ads to users who are live locally to your business. This not only helps to filter out people who live far away but also helps create brand awareness in your area.
The Treefrog Process
SEM is based on advertising against keywords. The first step is establishing which keywords your target audience uses to search for offerings like yours. We then create ads that deliver your key benefits. SEM is a live buying environment in that we can immediately see which messages generate the most response and increase the use of the best-performing ads.
We then track the effectiveness of the campaign based on the conversion goals. We might be trying to get people to download an app, request information or even buy something, but in each case, we will know exactly how many people responded to the advertising and then did what we wanted them to do.
Why Hire the SEM Specialists at Treefrog?
Treefrog has SEM specialists with years of experience ready to take your business to the next level. When you hire a frog, you get an experienced SEM specialist who improves your website’s visibility, rankings and traffic through paid search advertising. Our SEM experts are here to help you identify areas of improvement in your business and help you develop strategies that will grow your business. Learn more about our SEM services and how Treefrog can help you.
Treefrog is a Certified Google Partner
At Treefrog, our SEM specialists know Google inside and out. It’s how we’re a certified Google Partner. Learn more about how we can help you use Google to help you get noticed and grow your business.
